Did you recognize there’s A Public Holiday For A Particular Wine In France? See Why!! Beaujolais nouveau may be a vino made of Gamay grapes produced within the Beaujolais region of France.
It’s famous for races by distributors to urge the primary bottles to different markets around the globe. It’s no secret that the French are deeply pleased with their wine, but they treat Beaujolais Nouveau to fanfare-like no other. Its designated holiday, marked each year on the third Thursday in November when its production ends and selling begins, is reasonably a French version of Thanksgiving.
This “Beaujolais Day” is amid publicity events and heavy advertising. The standard slogan, even in English-speaking countries, was “Le Beaujolais nouveau est arrivé!” (literally, “The new Beaujolais has arrived!”), They changed it to “It’s Beaujolais Nouveau Time!” in 2005. There is a major difference between Beaujolais Nouveau and other French wines.
Unlike other French wine, it’s drunk immediately after harvesting (they roll barrels through the streets to shops), it’s a cheerful reputation (because of its affordability) and doesn’t take itself too seriously (they market it to the masses). it’s served chilled (to bring out the fresh flavors) and is commonly sold with gaudy packaging on its labels.
It gained a rowdy reputation for drunken Thursday parties during the 1970s and 80s. Many producers have farmed organically and considered rebuilding the reputation of Beaujolais in France, instead of specializing in overseas markets.
Some people think the relative youth and short shelf-life of the wine make it problematic to ship overseas, resulting in an inferior quality Beaujolais Nouveau experience for those not lucky enough to be in France during the discharge season.
It also chills well, and therefore the fruity character that turns such an enormous amount of people off also makes it an excellent wine to pair normally challenging-to-pair foods with.
