Drake’s new album has set a record for the best first day on Spotify, edging out Ed Sheeran who held the title for a mere two
weeks.
The Toronto hip-hop star on Saturday dropped “More Life,” a 22-song collection that ventures deeper into the dancehall
sounds of Jamaica and features
appearances by other leading rappers.
A Spotify spokeswoman said that “More Life” was played 61,302,082 times on its first full day Sunday, topping the 56,727,861 streams on March 3 for English songwriter
Sheeran’s “Divide.” Spotify, the world’s largest streaming
platform, has some 100 million listeners including on its free tier.
Drake also broke the record for the most overall streams by an artist on a single day, again beating Sheeran.
Tracking service Nielsen Music separately forecast that “More Life” would make the
biggest debut so far this year on the Billboard chart of US album sales.
The success of “More Life” comes even though Drake has described it as a “playlist” to hold time between releases of full-
fledged albums.
Unlike his album “Views” last year, Drake released “More Life” immediately on all streaming platforms rather than giving an
initial exclusive to Apple Music, with which he has a close relationship.
Spotify records have repeatedly been broken as a growing number of listeners turn to streaming, which allows unlimited,
on-demand music online.
