2019 Victoria's Secret Fashion Show is officially cancelled amid rising criticism of the event

This year’s Victoria’s Secret Fashion Show has been officially cancelled amid rising criticism of the event.

Stuart Burgdoerfer, the chief financial officer and executive vice president of L Brands, which owns Victoria’s Secret, confirmed its cancellation during a conference call on Thursday, November 21, 2019.

“We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show… You can be sure we’ll be communicating with customers through lots of vehicles including social media and various, more current platforms, if you will,” Stuart Burgdoerfer said.

Cancellation of the show comes after Australian model and mother- of-one, Robyn Lawley kick- started a global campaign to cancel the show last year, after Victoria’s Secret failed to include any plus- sized models in their shows.

Earlier this year, Karlie Kloss, supermodel and former Victoria’s Secret Angel revealed why she stopped working with them saying: “The reason I decided to stop working with Victoria’s Secret was I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful”. She told British Vogue that leaving the brand was “a pivotal moment in me stepping into my power as a feminist”.

Robyn, a former Sports Illustrated model, also spoke out against the parade recently, saying: ‘All my friends that were doing that show were starving themselves. They weren’t eating and they were exercising four to five hours a day and they are not usually exercise people,’ the beauty stated.

She added: ‘I know it from the inside out and it is complete bulls**t.’

The annual Victoria’s Secret televised fashion show, which is known for its jewel- encrusted bras with supermodels sporting angel wings was launched in 1995 and has been running for two decades.

The show paved the way for many supermodels including Tyra Banks, Heidi Klum, and Miranda Kerr. In 2018, Victoria’s Secret Fashion Show featured A-list models including Bella Hadid, Kendall Jenner, Behati Prinsloo, Gigi Hadid, and Adriana Lima among many others.