Winner of 2017 Big Brother Naija reality television show, Efe Michel Ejeba, popularly know as Ede, has released the official music
video of his street single, “Based on Logistics”.
The track which is his first official single since winning the reality TV show, was produced by his friend and personal producer, Duktor Sett, and was premiered
on MTV Base on Friday night.
The video was shot on locations in Lagos with cameo appearances from Effyzzie Music Group act, Geniuzz, Nigerian television host,
Denrele Edun and fellow BBNaija
housemates.
While speaking in an exclusive interview with Premium Times, Efe, who revealed that
he is set to embark on his “Based on Logistics Tour” round universities in Nigeria,
disclosed some details about the new video.
Here are the excerpts:
You recorded “Based on Logistics” before you shared the official audio and video for
your rave single “Somebody”. Why did you
decide to wait this long to premiere the
video for the former?
My plan was to release “Based on Logistics”
and its video before a new single and video,
but based on logistics, it didn’t happen.
Being that I don’t know how to slow down
no matter the setback, I decided to release
another single and video pending when the
director of “Based on Logistics” would
deliver.
There is an undeniable chemistry between
you and Duktor Sett. Are you planning on
using any fresh hands for future projects?
For now, it’s more projects with Duktor Sett
because we have a lot to offer to the world
and we just began.
This track is a more conscious tune; what
inspired it and what reactions have you
seen and heard from your teeming fans so
far?
Yea, I released it three weeks after the
house so I was in that mind space. Also
people wanted to hear what I had to say
and it’s best I inspire them with my words
and my story. So far the video has helped in
the interpretation; people now connect with
the song more from the visuals and expressions.
