TRESemmé is now trending on Twitter following the Clicks’ announcement of removal of TRESemmé products from its shelves on Tuesday.
This is as a result of the controversial advert published on Clicks website by the Unilever brand which has caused a huge outrage and protests so far.
It portrayed black, natural hair as “dry and damaged” and blonde, straight hair as “fine and normal.”
Clicks have decided to replace the brand (TRESemmé) with local hair care products.
While some of the mass accepted the decision, especially the inclusion of local hair care products, others said the removal of the brand from Clicks shelves would be a step for a total ban of the brand.
However, TRESemmé has tendered an apology as regards the controversial and discriminatory advert. The company said an investigation will be done on the approval of the advert.
“We are very sorry the images used in a TRESemmé SA marketing campaign on the Clicks website promoted racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and range of solutions that TRESemmé offers, but we got it wrong.”
Catch a glimpse of the reactions following the removal of TRESemmé products:
Tresseme must be removed from all the shelves in South Africa not only clicks, any shop selling their products is racist by association.#tresemme
— Khomotso Matlhakgane. (@LordPercyK) September 8, 2020
Clicks removing all Tresemme products from their shelves is a great way of apologizing. Honestly .
— Zinhle (@Zinhleputin) September 8, 2020
Clicks basically just penalized tresseme for their gross mistake and I’m here for it
— Naledi Mayekiso (@TTigersstory) September 8, 2020
TRESemme OUT. Means smaller players IN. So. If you are in the beauty space. Get your proposals ready. Clicks is scouting..
— Sihle Mlambo 🇿🇦✍🏿️ (@SihleMlambo_) September 8, 2020
So Clicks is pulling Tresseme products from it’s shelves and vowing to buy local products ?
The tide is turning 👏🏽
— 💜Mrs Munchie👑 (@StyleSALebogang) September 8, 2020
It’s all fine and well that Clicks is removing #tresemme products from their shelves, but there are many other retailers that will still stock it
So it’s not going to affect Tresemme or Unilever at all until all retailers show solidarity
— Natasha (@dramadelinquent) September 8, 2020
Twitter people saying Clicks dropping Tresemme products won’t affect Tresemme is reason enough why not everyone should be allowed to have an opinion.I don’t care if Tresemme can still sell at other supermarkets, fact is losing Clicks will drop their sales which is good punishment
— Zinhle (@Zinhleputin) September 8, 2020
