It’s no secret that many of us turn to shopping when we want to cheer ourselves up.
In fact, according to a new study conducted by SlickDeals and OnePoll, 66 percent admit to spending money solely in search of that rush.
To figure out if more shopping = more happiness, we looked at some of the most interesting results from the poll and asked our shopping editors to weigh in with their own thoughts.
What the study found about our shopping habits
Not only do we get a rush—which lasts, on average, for 28 minutes—when we buy certain items but a lot of us (66 percent to be exact) also get excited simply knowing something is being shipped to us.
And shopping can impact more than just our own happiness. The survey reported that 65 percent of people confessed that they’re nicer to other people after buying things for themselves.
What products make us happiest?
The number one thing that people say gives them that shopper’s high is clothing, which our Senior E-commerce Writer Courtney Campbell says makes total sense. “I can see how clothes bring the most happiness as they’re not a product you completely invest in and have to research typically—unlike an appliance or power tool—so that quick and instant reward is so satisfying,” she explains.
Clothes were followed by shoes and then electronics like computers and laptops. Below is the full list of the top 10 items:
Clothes
Shoes
Computer/laptop
Electronic accessories
TV
Accessories/jewelry
Groceries
Vacation
Video games
Kitchen supplies
Why we get a rush from spending money
A lot of it has to do with the thrill of the hunt, according to the poll, which found that 3 out of 4 people consider themselves experts at finding the best bargain. Our E-commerce Managing Editor Samantha Gordon agrees, saying, “When you find an exceptional deal, there’s something so satisfying about it. It’s like you stumbled upon a secret and now you’re in on it.”
Campbell can also relate. “Even when I’m not personally buying something and am just looking for deals for our readers, I totally get excitement,” she says. “That feeling is even bigger when it’s a product that we’ve tested and loved or when we find something at a new low price outside of Black Friday or Prime Day.”
As much as shopping can make you feel better temporarily, it can also lead to some guilt (you probably it as buyer’s remorse). Our expert solution? Stick to a budget for your retail therapy. Gordon recommends, “You can set a limit on how much you’re willing to spend on an impulse buy.
