Mavin boss, Don Jazzy, has announced that Mavin Records have just signed a multi-million dollar deal with leading investment and advisory capital firm, Kupanda Holdings.
Don jazzy revealed Kupanda will help Mavin build her roster and strengthen operations across A&R, touring, marketing, distribution, publishing and partnerships.
“Our mission is to grow Mavin Global into the music powerhouse of Africa”, said Michael Collins Ajereh, aka Don Jazzy, Mavin Global president and founder. “By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”
Mavin is home to Nigerian artistes like Tiwa Savage, Johnny Drille, Korede Bello etc. Since her commencement as a record label in 2012, she has utilised digital platforms to reach local audiences and grow a massive fanbase in Africa, the US and the UK. This deal will enable the company develop brand partnerships for her artistes.
“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale,” said Tega Oghenejobo, COO of Mavin Global. “We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”
“Between Don Jazzy’s leadership in defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world,” said Bobby Pittman, co-founder and managing partner at Kupanda Capital. “We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”
“This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally,” said Linda Oramasionwu-Leverette, co-founder and partner at Kupanda Capital.
“I’m overjoyed to be part of this new era for Mavin,” said Korede Bello, whose track Do Like That has been streamed 200m times. “With the support of this team, I’m excited to release new music for my fans and connect with even more music lovers across the world.”
